Your Cart is Empty
Position: Social Media Manager
Location: Boise, ID / Hybrid
Employment Type: Full-Time
The application to apply is at the bottom of the page, but please read the full job description to make sure this is the right fit for you.
This is a hybrid work role local to Boise, Idaho. The social media manager will be expected to be in the Harkla Office 2-3 times per week to work with the content team.
Please read about our company, mission, and core values below:
Harkla has one mission: Help families raise happy and healthy children with special needs.
This mission is at the core of everything we do. Every decision is centered around the question of “how does this help our customers?”
We try to accomplish this through:
The way we differentiate ourselves from our competition is by always asking, how can we be more helpful? In customer service, our blog, or post-purchase information, we want to be more helpful.
Harkla's Core Principles:
Harkla is a highly autonomous, hard-working group of people trying to change the world of special needs for the better. This is a great environment for hungry, self-starters who want the ability to learn, grow, and make a large social impact.
This is not a great environment for people who want a comfortable, repeatable, straightforward job, and don’t want the responsibility that comes with a flexible, autonomous work position.
Make sure to explore our website and content so you are familiar with our company:
You will own strategy and execution for all organic social channels with a single North-Star KPI: sales growth attributed to social (tracked in Triple Whale). The role is hybrid; you will collaborate in-person with our in-house OT content team twice weekly but are not required to appear on camera. Instead, you will:
| Area | What You’ll Own |
|---|---|
| Platform Management & Growth | • Grow existing channels: YouTube (videos + Shorts), Instagram, Facebook (including VIP group), LinkedIn. • Launch and scale TikTok & Pinterest within the first 6 months. |
| Content Planning & Publishing | • Build and maintain a rolling 4-week content calendar. • Write concise briefs for therapists; align hooks, CTAs, and formats with platform algorithms. • Schedule natively or via approved tools; A/B thumbnails, captions, and posting times. |
| Trend & Performance Analysis | • Stay current on social trends; rapidly test relevant formats. • Use native analytics and Triple Whale dashboards to report weekly on revenue, reach, engagement, and CAC payback. |
| Community Management | • Monitor and reply to comments/DMs across all channels within SLA. • Deploy ManyChat flows on IG and FB to convert engagement into email/SMS captures and sales. |
| Influencer & UGC Outreach | • Identify and initiate relationships with niche influencers, therapists, and parent creators; pass qualified partners to the e-commerce team for formal collaboration. |
| Cross-Team Collaboration | • Supply top-performing organic assets to the paid-ads team for creative testing. • Coordinate with email/SMS and product teams on launches, promotions, and campaigns. |
To accelerate output and maintain a competitive edge, we expect the Social Media Manager to be comfortable using AI tools to enhance their workflow:
| Metric | Target | Review Cadence |
|---|---|---|
| Revenue attributed to social | Quarterly target set with eCommerce Marketing Manager; reported weekly via Triple Whale | Weekly |
| Engagement rate & follower growth | Year-over-year % growth goals by platform | Weekly |
| Lead captures via ManyChat | Volume & conversion rate | Monthly |
1) Team Profit Bonus
After 6 months of being a part of Harkla, team members will split a percentage of the contribution profit as a bonus. In 2024, this averaged $533 per team member per month, which is an additional $6,396 annually.
2) Paid Time Off, Sick Leave, and Paid Holidays
Paid Time Off: Harkla team members get 20 working days of PTO per year, with the ability to roll over 5 days per year.
Paid Holidays:
3) Expenses Covered
Technology: All computers, software, and technology expenses within reason will be covered by Harkla.
Education: All books, courses, and conferences related to your role at Harkla will be covered by Harkla.
