[OPEN] Full Time Sales Development Representative - K-12 School Sales

Position: Sales Development Representative - Focused on K-12 School Sales

Location: Remote

Employment Type: Full-Time

The application to apply is at the bottom of the page, but please read the full job description to make sure this is the right fit for you.

This is a remote role, open to anyone in the world. The role is expected to have at least 3 hours cross-over with 9 am to 4 pm Mountain Time. 

Please read about our company, mission, and core values below:

Harkla's Core Principles

Harkla has one mission: Help families raise happy and healthy children with special needs.

This mission is at the core of everything we do. Every decision is centered around the question of “how does this help our customers?”

We try to accomplish this through:

  • Free content (YouTube, social media, podcast, etc.)
  • Online courses for therapists, parents, and educators
  • High-quality physical sensory products

The way we differentiate ourselves from our competition is by always asking, how can we be more helpful? In customer service, our blog, or post-purchase information, we want to be more helpful.

Harkla's Core Principles:

  • Our customers are at the core of our business. We are helping families raise children with autism, ADHD, and sensory issues. Keep this in mind with every decision.
  • You are responsible for your work. Tell what you are going to do versus asking for permission.
  • Mistakes are OK. Not extracting lessons and implementing those into future processes is not OK.
  • Lead with questions, not answers.
  • Expect dialogues & debates. We are passionate people trying to do something great.
  • 100% of all energy and resources go to our core focus.
  • We are a systems-based company. Freedom of thought comes from a foundation of discipline.
  • Freedom and responsibility within the framework of a highly developed system.

Harkla is a highly autonomous, hard-working group of people trying to change the world of special needs for the better. This is a great environment for hungry, self-starters who want the ability to learn, grow, and make a large social impact.

This is not a great environment for people who want a comfortable, repeatable, straightforward job, and don’t want the responsibility that comes with a flexible, autonomous work position.

Make sure to explore our website and content so you are familiar with our company:

Role Overview

We’re hiring a Sales Development Representative (SDR) to drive revenue from our K-12 school channel. You’ll take ownership of Harkla’s school sales pipeline—from nurturing inbound leads to reviving past accounts to launching targeted outreach campaigns.

You’ll use tools like Pipedrive and Apollo to move deals forward and coordinate with our CEO to close high-value opportunities. If you’re detail-oriented, great at follow-through, and excited by mission-driven work that impacts kids across the U.S., this could be a great fit.

Key Responsibilities

Area What You’ll Own
Pipeline Management
  • Clean up and segment school leads in Pipedrive
  • Maintain accurate deal stages and notes
Automated & Manual Nurture
  • Build email sequences aligned with the school calendar (e.g., budget cycles, renewals)
  • Execute 40–60 daily touchpoints (calls, emails, LinkedIn)
Lead Qualification & Handoff
  • Qualify leads based on budget, timing, and needs
  • Book discovery calls or gather POs for CEO handoff
Cross-Sell / Upsell
  • Re-engage past customers with new products and courses
  • Present volume and building-license options
Outbound Prospecting (Phase 2)
  • Use public data (e.g., NCES, K12 Data) to target new districts starting locally (Boise, Spokane)
  • Launch campaigns aligned with conferences and purchasing co-ops
Reporting & Improvement
  • Track KPIs weekly; A/B test subject lines and cadences
  • Keep CRM notes and learnings updated for scale


Ideal Qualifications

  • 1–3 years in a sales development, inside sales, or lead gen role (EdTech or education sales preferred)
  • Strong written communication and confident phone presence
  • Experience with Pipedrive (or similar CRM), Apollo, and basic email automation
  • Organized, proactive, and eager to own results
  • Comfortable working remotely and independently
  • Bonus: Familiarity with school budgets, Title I funding, and special education


Metrics & Reporting Framework

Metric Target Review Cadence
Meetings booked 12–18 per month Weekly
POs received 4–8 per month Weekly
CRM clean-up 100% completion by Day 30 Once
Outreach volume 40–60 touchpoints/day Daily
Sequence engagement ≥ 8% positive response Weekly
Revenue vs. cost ≥ 4× ROI by Month 6 Monthly


Compensation / Schedule

Full-Time Position
Compensation depends on experience:

  • $2,000 - $4,000 per month
  • $100 commission bonus on sales over $1,000
  • No cap on commissions 

Benefits

  • Flexible working hours
  • 20 working days PTO + paid holidays
  • Health, dental, 401(k) match (U.S. only)
    • Extra health care stipend for those outside the US
  • Annual home office and education stipend
  • Team profit-sharing bonus: $533/month average in 2024 (~$6,396 annually)

30- / 60- / 90-Day Plan

Timeframe Focus
0–30 Days
  • Product & ICP onboarding
  • CRM cleanup complete
  • First nurture sequence launched
31–60 Days
  • Re-activate 50+ dormant deals
  • Start pipeline reporting
  • Refine outreach strategy
61–90 Days
  • Hit full KPI targets
  • Draft outbound playbook
  • Present Q1 forecast


Benefits

1) Team Profit Bonus

After 6 months of being a part of Harkla, team members will split a percentage of the contribution profit as a bonus. In 2024, this averaged $533 per team member per month, which is an additional $6,396 annually.

2) Paid Time Off, Sick Leave, and Paid Holidays

Paid Time Off: Harkla team members get 20 working days of PTO per year, with the ability to roll over 5 days per year.

Paid Holidays:

These can be "exchanged" for local holidays for non-U.S. employees

  • New Year’s Day
  • MLK Day
  • President’s Day
  • Memorial Day
  • Juneteenth
  • Independence Day
  • Labor Day
  • Veterans Day
  • Thanksgiving
  • Christmas Eve
  • Christmas Day

3) Expenses Covered

Technology: All computers, software, and technology expenses within reason will be covered by Harkla.

Education: All books, courses, and conferences related to your role at Harkla will be covered by Harkla.

How to Apply