[OPEN] Full Time Meta Ads Media Buyer

Location: Remote (global).

Must overlap ≥3 hours with 9 a.m.–4 p.m. Mountain Time (Boise, ID).

Employment Type: Full-Time

Requirement: You've managed $50,000 USD in spend per month on Meta Ads before.

Read this entire description before applying. The application link is at the bottom.

Quick Summary (Why This Role Exists)

We need a true Meta Ads expert to own paid acquisition for Harkla’s digital courses, webinar lead gen, and—immediately—our physical sensory products ahead of Black Friday/Cyber Monday.
Our Meta account carries Health & Wellness restrictions. We have working (but imperfect) workarounds; you’ll operate within this “special” account and continually refine compliance + performance.
Google Ads experience is a bonus, not the core requirement. Meta mastery is.
In 2026 we launch a new sub-brand under Harkla. You will run its paid acquisition and share in the upside through contribution-profit bonuses.
You’ll work directly with our Shopify Marketing Manager and brief our in-house pediatric therapists/designers for ad creative.

Growth & Upside (Realistic View)

Harkla has grown year over year and is operated with a strict focus on contribution profit. We’re not promising hypergrowth—just clear, achievable headroom. The new 2026 sub-brand will add fresh budgets, new audiences, and additional contribution-profit sharing potential for this role. If you’re hungry to build and scale thoughtfully (not recklessly), there is meaningful upside here.

Please read about our company, mission, and core values below:

Harkla's Core Principles

Harkla has one mission: Help families raise happy and healthy children with special needs.

This mission is at the core of everything we do. Every decision is centered around the question of “how does this help our customers?”

We try to accomplish this through:

Free content (YouTube, social media, podcast, etc.)
Online courses for therapists, parents, and educators
High-quality physical sensory products

The way we differentiate ourselves from our competition is by always asking, how can we be more helpful? In customer service, our blog, or post-purchase information, we want to be more helpful.

Harkla's Core Principles:

Our customers are at the core of our business. We are helping families raise children with autism, ADHD, and sensory issues. Keep this in mind with every decision.
You are responsible for your work. Tell what you are going to do versus asking for permission.
Mistakes are OK. Not extracting lessons and implementing those into future processes is not OK.
Lead with questions, not answers.
Expect dialogues & debates. We are passionate people trying to do something great.
100% of all energy and resources go to our core focus.
We are a systems-based company. Freedom of thought comes from a foundation of discipline.
Freedom and responsibility within the framework of a highly developed system.

Harkla is a highly autonomous, hard-working group of people trying to change the world of special needs for the better. This is a great environment for hungry, self-starters who want the ability to learn, grow, and make a large social impact.

This is not a great environment for people who want a comfortable, repeatable, straightforward job, and don’t want the responsibility that comes with a flexible, autonomous work position.

Make sure to explore our website and content so you are familiar with our company:

Role Overview

You will own Meta Ads Media Buying strategy and execution end-to-end (campaign architecture, creative testing cadence, attribution choices, compliance) for Harkla and our upcoming sub-brand. You’ll also keep Google Ads healthy (or coordinate an external specialist) and expand proven creatives to TikTok Ads and YouTube Shorts. Your north star: contribution profit (measured in Triple Whale) and profitable customer acquisition.

What You’ll Own

Area	What You’ll Do
Meta Ads (Core Focus)	Build, optimize, and scale prospecting/retargeting funnels; test attribution/campaign structures that work this month; refresh creatives every ≤4 days to preempt fatigue; navigate Health & Wellness restrictions compliantly.
Creative Insights & Briefing	Translate insights into concise briefs for our in-house pediatric OTs/designers; evaluate hooks, thumb-stop/hold rates, and iterate fast.
Google Ads (Bonus)	Maintain/scale Search, Shopping, and PMax if capable; otherwise manage a freelancer and hold them to KPIs.
Channel Expansion	Repurpose top Meta winners into TikTok & YT Shorts; tailor formats and hooks to each platform’s algorithm.
Analytics & Reporting	Own Triple Whale dashboards—spend, ROAS, MER, CAC, contribution profit; daily pacing checks; weekly KPI reports.
Compliance & Policy	Monitor Meta policy shifts (especially Health & Wellness), maintain compliant copy & creative; work with consultants when needed.
Competitive & Trend Intelligence	Daily sweeps of competitor ads; monitor DTC Twitter, podcasts, paid groups; feed trend-based product/offer ideas back to the team.
Process & AI Enablement	Build SOPs; use AI (ChatGPT, Claude, Moby Agents) to accelerate ideation, ad testing, reporting, and workflow automation.

KPIs & Reporting Framework

Primary KPI: Contribution Profit (channel and blended)
Secondary KPIs: Blended ROAS, MER, New-Customer CAC, AOV, Shopify share of revenue, Creative fatigue metrics, Amazon halo lift (when measurable)
Cadence: Daily pacing checks; weekly written report; monthly deep-dive

30 / 60 / 90-Day Plan

Timeframe	Focus	Key Outcomes
0–30 Days	Onboarding & Audit	Understand product mix & customer avatars; audit Meta + Google accounts; document Health & Wellness restriction rules & current workarounds; implement initial quick wins.
31–60 Days	Stabilize & Test	Establish 4-day creative refresh cadence; lock in tracking/attribution settings; launch initial TikTok/YT Shorts tests; hit baseline ROAS/MER targets.
61–90 Days	Scale & Systemize	Increase contribution profit ≥ break-even vs. new hire cost; document SOPs; present Q4/BFCM scaling plan for physical products; roadmap for 2026 sub-brand launch.

You Are the Type of Performance Marketer Who…

Lives and breathes Meta Ads. You know more about the platform than our CEO and Shopify Marketing Manager—because you’re in the weeds and ahead of the curve.
Consumes industry intel daily: DTC Twitter threads, Operator podcasts, paid Meta mastermind groups.
Knows today’s winning attribution & campaign structures and can adapt instantly when Meta shifts.
Comfortably critiques creative—hooks, angles, offers—backed by data (CTR, thumb-stop %, CPA payback).
Uses AI constantly to speed up research, copy, workflows, and analysis (and can teach us how).
Moves fast with discipline: rapid testing inside a documented, repeatable framework.

Qualifications

Must-Haves

3+ years managing Meta Ads at scale (≥ US $50k/month) for U.S.-focused DTC brands.
Demonstrated success driving contribution profit, not just vanity ROAS.
Proven experience navigating Meta policy challenges (ideally Health & Wellness or other restricted categories).
Advanced proficiency with Triple Whale (or similar) for attribution & profit tracking.
Strong English communication; concise Looms and written briefs.
Ability to work autonomously and hit deadlines without hand-holding.

Nice-to-Haves

Google Ads (Search/Shopping/PMax) stewardship experience.
TikTok Ads and/or YouTube Shorts experience.
SQL/Sheets chops for deeper analysis.
Experience launching/owning a sub-brand or new product line.

Tools You’ll Use

Triple Whale, Meta Ads Manager, Google Ads, TikTok Ads Manager, YouTube Studio/Ads, Shopify, Klaviyo, Motion, Canva/Figma, Slack, Notion, ChatGPT/Claude (AI), Moby AI Agents.

Compensation & Benefits

Base Salary: US $2,000 - $3,000/month based on experience
Quarterly Performance Bonus: Based on contribution profit
PTO: 20 working days/year (5 can roll over) + paid holidays (exchangeable for local holidays for non-U.S. employees):
New Year’s Day, MLK Day, President’s Day, Memorial Day, Juneteenth, Independence Day, Labor Day, Veterans Day, Thanksgiving, Christmas Eve, Christmas Day
Health, Dental, 401(k) Match (U.S. only); non-U.S. employees receive a healthcare stipend
Expenses Covered:
- Technology (hardware/software)
- Education: books, courses, conferences
- 1:1 consultations with elite media-buying consultants and access to cutting-edge paid groups/masterminds